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WHAT DOES CONDITIONER DO AND SHOULD YOU USE IT DAILY?

WHAT DOES CONDITIONER DO?

WHAT DOES CONDITIONER DO AND SHOULD YOU USE IT DAILY? – Shampoo and then conditioner. It’s about as basic as a hair-care routine gets, right? But why exactly is conditioner so important, and why do you need to use it? The short answer is that conditioner provides your hair with moisture and helps it to fight off dryness. In a way, it’s like adding nutrients that your hair needs.

Your hair shaft and barrier need to be sealed in to prevent frizzy hair. That’s where a hair care product like rinse-out conditioners or leave-in conditioners comes into play.

That’s not exactly all there is to it. Today, we will cover everything you need to know about hair conditioner, including the best conditioner for your hair type, how to use conditioner properly, and anything else you’ve ever wanted to know about your conditioner.

What Is Conditioner?

Simply put, conditioner is the hydrating step that follows up shampoo in any good hair-care routine. From a scientific perspective, a conditioner is made up of ingredients such as oils (the moisturizing agent), emollients, and surfactants (the detergents used in hair products). To fully understand how conditioner works, you must first understand how shampoo works.

When your hair gets oily and it is time for a wash day, you lather up the shampoo to cleanse and wash away the built-up natural oils. After removing excess of your hair’s natural oils, you will need to rehydrate your hair strands and scalp with a conditioner.

Conditioner wraps around your hair’s cuticle to moisturize, smooth, and protect the hair from breakage and split ends. Conditioner is an essential step in any shampooing routine, whether you have short hair or long hair.

The Best Conditioner for Every Hair Type

Now that you know what conditioner is and how it works, it is time for you to discover the best conditioner for your hair type. Different hair types have different needs, so you should be using a conditioner that targets your hair’s individual needs. Using the right conditioner formula for your hair can improve your hair’s texture and give you the healthy glow you’ve always wanted.

Curly Hair
If you have curly hair, then you should be packing on the moisture. Curly hair is more prone to dryness and frizz. We recommend that you use Kenra’s Moisturizing Conditioner to
help give your hair follicles the hydration they crave.

This conditioner is specially formulated with a pH-balancing system that will balance the moisture levels in your hair, leaving it smooth, soft, and shiny. This product works especially well to give your curls a healthy moisturized bounce.

Damaged Hair
Damaged hair got you down? Many of the things we do to our hair can cause damage in the long run. You can easily damage your hair with coloring, bleaching, overusing heat styling tools, or even spending too much time in the sun.

Over time your strands of hair will become brittle, develop split ends, and then begin breaking off. If you notice these changes in your hair, then it is time for you to take a defensive approach with your conditioning routine.

For damaged hair, we recommend that you try the Kenra Strengthening Conditioner. This
anti-breakage conditioner is specially formulated to fortify hair against daily aggressors, reduce up to 99% of breakage, and give you visibly healthier hair after just one use. In addition, this conditioner will work to improve the elasticity of one hair follicle at a time by strengthening it from root to tip.

An option within the Kenra Platinum range for hair that needs some love is the Restorative Conditioner. This ultra fortifying conditioner helps to restore broken hair bonds from within
using a keratin amino acid technology, improving elasticity and durability for softer, healthier strands.

Colored Hair
If you color your hair, you should be using a conditioner that works to preserve your color. We recommend that you use the Kenra Platinum Color Charge Conditioner to extend your colors life up to 50 washes.

This conditioner is made to recharge the brilliance and vibrancy of your hair color by locking the pigment inside the hair’s cuticle. For best results, use cold water when rinsing your hair. This will also help close your hair’s cuticle and aid the color retention properties of your conditioner.

Deep Conditioner

No matter what your hair’s needs are, we can all benefit from the use of a deep conditioner every once in a while. A deep conditioning treatment, or hair mask, works similarly to a regular conditioner, except it penetrates deeper into the hair’s cuticle to fortify and condition your hair from the inside out.

Just like regular conditioners, deep conditioners come in a variety of formulations. Here are our deep conditioner recommendations based on your hair’s needs:

  • Damaged Hair: If your hair is dry or damaged, we recommend that you use the Kenra Platinum Restorative Reconstructor to restore broken hair bonds from within with our Keratin Amino Acid Technology. It penetrates deep in the cuticle to fortify and improve the elasticity of damaged hair.

  • All Other Hair Types: No matter what type of hair you have, the Kenra Nourishing Masque is the perfect deep conditioner for you. It replenishes your hair’s moisture for soft, shiny results. It is safe for color-treated hair and great for curly hair. If you have curly hair, you can even use this masque once or twice a week instead of your conditioner to give your curls an extra moisture boost.

How To Condition Your Hair for Success

You now know which conditioner to use, but how can you use it to get the best results? There are a couple of professional tips that can take your conditioning routine to the next level.

Right off the bat, the number one most common mistake that people make is rinsing their conditioner out too soon. Instead, leave your conditioner on for at least three to five minutes to allow the conditioning elements to do their job.

Detangle in the Shower
Combing out your tangles can be quite the challenge; that’s why we recommend that you try detangling in the shower. While you are letting your conditioner soak in the shower, use this time to detangle your hair. Use a wide-tooth comb or hairbrush to gently detangle your hair working from the ends up until your entire head is knot-free.

Make sure you are careful not to pull or rip through tangles as your hair is a bit more fragile when it is wet; instead, take your time and gently detangle using the conditioner as a detangling treatment. Brushing your tangles out with conditioner will also help evenly distribute the conditioner from root to tip, ensuring that every strand gets fully conditioned.

Condition Whenever You Shampoo
You may be wondering how often you should condition your hair. The answer is quite simple; you should be using conditioner anytime you use shampoo. When you shampoo, you are removing natural oils from your scalp and hair. You should use a conditioner each time to make sure you are rehydrating your hair for improved texture, smoothness, and manageability.

While we are on the subject, we should point out that if you shampoo your hair every day, you should probably try and space out your washes a bit more. Yes, freshly washed hair feels amazing, but over-washing can fade your color, cause dryness, and even cause your scalp to begin overproducing oils leading to an itchy scalp. It is best for the health of your hair and your scalp that you only wash your hair two to three times a week.

How often you deep condition your hair is up to you. Some people will find that their hair benefits from using a hair masque once every three to four washes, while someone else may find better results using a masque every other wash. It all depends on your hair’s unique needs. For example, if you have curly hair, your curls will likely benefit from frequent deep conditioning.

How To Dry Your Hair So That It Is Frizz-Free
Are you following all the conditioning rules but still ending up with a frizzy mess? Then you may be drying your hair the wrong way. When you finish your shower, use your hands to gently squeeze excess water out of your hair, then use your towel to squeeze the remaining moisture from your hair.

To prevent frizz, never rub your hair with the towel, as this will cause unwanted friction that will ultimately lead to frizz. If you are still struggling with frizz, you may want to try using a low friction towel alternative like a t-shirt to dry your hair. This will help to reduce friction and frizz.

Condition Your Way to Great Hair

Conditioning is an important part of any solid hair-care routine. You need to follow up any shampoo with thorough conditioning to give your hair the fortification and moisture it needs to look its very best. With the right conditioner, you can say goodbye to dry hair and hello to smooth, shiny, healthy-looking hair with just one wash.

BY: KENRA PROFESSIONAL

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2022 Wedding Hair Trends

“2022 Wedding Hair Trends” – The 2022 Wedding Hair Trends You Need to Know About

During the coronavirus pandemic, people spent more time online than ever before. TikTok has opened up people’s eyes to the world of beauty—specifically the world of hair. More people are finding inspiration online, giving rise to new popular hairstyles, cuts, and colors. Whether you’re in the market for a fashion-forward cut or you just want fresh fringe ideas, we rounded up nine wedding hair trends for 2022 that you need to know about. As we head into the new year, there’s a new focus on intricate braids, low-maintenance colors, and nostalgic cuts from the ’90s and ’80s. (All of which would look incredible on your wedding day.)

Scroll through the biggest wedding hair trends of 2022 to find your favorite, and then set up a call with your wedding hairstylist to test it out. You can either visit a salon in person or set up a video consultation—whatever feels most comfortable to you. As we head into the new year, there’s no better time to try a new hair look (we see you eyeing that mullet). See the pros’ hair predictions for next year, below.

Half-Up Braids & Beach Waves

This viral look is all over TikTok, which is why celebrity hairstylist Sarah Potempa predicts it’ll be everywhere in 2022. “With #hairtok and #hairreels, the inspiration for the braiding details are so accessible to brides,” she says. Wondering how to get beach waves? “Use a smaller curling iron than you think,” Potempa advises. “Straight hair that long tends to fall fast—you want your curls to last all day.” She recommends using a one-inch curling iron (like the Beachwaver Pro 1) for loose curls.

Then, get creative with the braids. Try boho fishtail braids, classic Dutch braids, or retro bubble braids. If your hair tends to fall flat, Potempa recommends asking your hairstylist to add layers to your hair. “Layers will help add more volume into the look you’re going for,” she explains. “If your hair is fine, you can also add human hair extensions to balance out the braided top section.” Pin the braids into a half-up, half-down style, and you’re done.

Natural Texture

Because of the coronavirus pandemic, people visited salons less frequently and embraced their natural texture. As a result, celebrity hairstylist Kiyah Wright says people are gravitating towards low-maintenance hairstyles for their big day. “People are looking for styles that are easy to maintain,” she says. “A lot of women of color are cutting out their relaxers and going natural.” If you’re rocking your natural texture, Wright recommends using some kind of nourishing hair oil (like Pantene’s Gold Series biotin and kukui nut oil) to keep the hair healthy and happy. “It hydrates the hair, helps reduce hair breakage and makes [your hair] stronger—especially for newbies going natural.”

Potempa adds that prepping your hair while it’s wet makes all the difference. Use a t-shirt towel post-shower to reduce frizz and breakage, add in your products and then diffuse with a blow dryer. Her tip? “Make sure you practice how to part your hair,” she says. “Sometimes with curls, a really great side part can make all the difference.” The best part about rocking your texture is the endless ways you can style it. “Enhancing your natural hair with a veil, flower crown, scarf, bun or top knot is stunning.” Another headpiece option we love? A gorgeous wedding headband.

Bubble Braids

The early 2000s called, and TikTok answered. Bubble braids are everywhere—on runways, on social media, and, next year, in weddings. This fun trend is perfect for any to-be-wed looking for a unique day-of ‘do. They’re equal parts playful and elegant—and they’re extremely easy to achieve. Potempa says these braids are particularly great for to-be-weds with thick hair, as clear elastics can typically hold more hair than bobby pins. Create small bubble braids on the sides of your face for a nostalgic look or ask your stylist for a bubble braid ponytail to achieve supermodel status.

Shags

Calling all Friends fans. The moment you’ve been waiting for is finally here: The shag is officially back. The style, popularized by Jennifer Anniston on the hit sitcom, was huge in 2021 and will continue to be popular in 2022. “The shag gives you tons of movement and volume at the crown with airy texture around the edges,” says Ryan Richman, celebrity stylist. He adds that this style plays well with any hair type—from straight to wavy or curly. “The Rachel” is the most popular version of this style, but feel free to make it your own. Rock straight-across bangs or your naturally curly hair for your own spin on this ’90s-inspired ‘do. Psst: This style works especially well for to-be-weds with short hair.

Down Styles

“Wearing your hair down is going to be a huge trend as it feels relaxed, confident, and free,” Potempa says. “From old-Hollywood glam waves to a middle-parted beach wave, this is a beautiful way to wear your hair—especially if you’re someone who also wears your hair down.” To achieve a perfect down style, start with fresh, clean hair (Potempa says oils from your scalp can weigh down your locks) and create a clean center part or side part. Next, get a voluminous blowout, lifting at the root while over-directing the hair (read: blow-drying in the opposite direction). Want more volume? Add in clip-in extensions. “For old-Hollywood glamour, create a strong side part by following the arch of the eyebrow,” Potempa says. “Use [a one-inch curling iron] and roll each section under and secure with pins.” Allow the curls to cool, and release. Turn them into waves by brushing through the curls once they’ve completely cooled off.

Modern Mullets

Yes, you read that right. Thanks to Miley Cyrus, the ’80s are alive and well—and Richman is here for it. “We’ll see mullets on males and females alike,” he says. “Miley’s mullet is a combination of all current hair trends: a lob, shaggy bangs, and short layers around the face. This haircut is edgy and very easy to style.” In fact, all you need is some kind of styling cream (Richman recommends Monat’s Studio One Air Dry Cream) to make it happen. Brush it through towel-dried, combed hair, and let your locks air dry. If you’re searching for fresh, unique hair ideas, this one is for you.

Simple Updos

Does another simple style Richman expect to see everywhere this year? Simple updos, like a casual low bun (like this one on Alicia Keys) or a modern French twist. We love these ‘dos because they look like they require a lot of effort and time—when in reality they’re easy to achieve. Additionally, they’ll keep your hair out of your face (and you won’t have to worry about any rogue bobby pins falling out during the ceremony or reception).

Dark Chocolate Hair

Feeling like you could use a reset after 2020 and 2021? This wedding hair trend is for you. Potempa says dark chocolate hair with rich caramel ombre is going to be extremely popular in 2022—especially after this long, hot summer. “Dark chocolate is the perfect rich, healthy looking color,” she says. “The highlights or balayage technique are heavier on the bottom with a ‘money piece’ in the front to add a pop of color and brightness.” Potempa adds that prepping your hair for coloring is key in getting a vibrant, healthy mane. “The new year is the perfect time to restructure, re-bond, and restore your hair.” Use Beachwaver’s Stay Strong Reparative Kit or Olaplex’s bond-building line.

Shadow Roots

Post-COVID, low-maintenance hair colors are everywhere—like shadow roots, which Potempa says will be big in 2022. “Shadow roots are cool because it allows you to blend the root with the color of the hair and allows you to grow your hair out longer,” she says. “It’s a natural sun-kissed look.” Keep any brassiness and dullness at bay by using a purple shampoo and conditioner.

Regency-Inspired Hair Accessories

Given all the wedding dress and wedding decor inspo Brigerton has given us, it’s not surprising the hit series has caused a new hair trend. We predict that regency-inspired hair accessories (think: tiaras, beaded combs, fabric bows and silk flowers) will be everywhere in 2022 thanks to Daphne and the other members of the Ton. Word to the wise, Dear Reader: If you’re planning on wearing a Bridgerton-inspired hairpiece, make sure you tell your stylist in advance. That way, they’ll be fully prepared to create the hairstyle of your dreams. You’ll be shining like the diamond of the season—we guarantee it.

Learn about Alpine Spa’s hair treatments here.

 

by Maddy Sims

“2022 Wedding Hair Trends”

KEEP YOUR HAIR HYDRATED

“KEEP YOUR HAIR HYDRATED” – Whether you are battling the dry winter air or dry summer heat, your hair may need some serious moisturization. You could also need some help due to excessive heat styling or even overwashing. We get it; life has gotten a hold of your hair and dried it out into a crispy mess—it happens to all of us. Unfortunately, most of the things we do in life can damage our hair and dry it out until it is completely unmanageable, but that doesn’t mean all hope is lost.

Luckily, there are tons of great ways to introduce moisture into your hair. All your hair needs is a little bit of TLC. In no time, you can transform your hair from dull and dry to quenched and shiny. It’s not as simple as piling on the conditioner until you see results. In fact, there is a proper way to moisturize each hair type.

Kenra Professional will cover everything you need to know about moisturizing for your hair type, as well as product recommendations and preventative steps you can take to keep that moisture locked in from the get-go.

What Causes Dry Hair?

Is your hair unusually frizzy and dull? This could be because your hair is struggling to retain moisture. Your hair can become dry for a number of different reasons, such as the environment, bleaching, products, swimming, weather, or even age. As we get older, our bodies produce fewer natural oils all over, causing dry skin and dry hair.

However, dry hair can be caused by so many different factors that it is best to simply recognize the dryness and then try and treat it. If you are determined to find the cause, by all means, press on in your search, but simply understanding that your hair is dry is enough to get on your way to improving it.

One thing to know about hair dryness is that your hair is made up of several layers. When your hair becomes dry, the outermost layer, or cuticle, breaks down, causing your hair to look dull and dry. Over time, dryness can lead to more extensive hair damage, so it is essential that you address the need for moisture as soon as you notice the dryness.

How To Go From Dry and Drab To Shiny and Moisturized

Now that you have identified the issue, it is time to try and address and improve your hair’s condition. The best way to do this is by hair type; after all, our hair needs are uniquely our own.

If you have especially fine hair, you will want to avoid over-moisturizing because you can end up weighing it down. On the other hand, if you have voluptuous curls or have hair that has been bleached a lot, then you will need to take a more heavy-handed approach.

Hydration for Fine Straight Hair

When super fine and straight hair becomes dry, it tends to become extremely tangly and hard to manage. But don’t worry; we’ve got your back with several foolproof hydrating tricks.

Shampoo
Are you currently only using a clarifying shampoo or a shampoo without a conditioner?  If so, then you’ve probably found the source of your dryness.

While clarifying shampoos can be great for removing product buildup, they are not suitable for everyday use. With too much use, these deep cleansers can strip your scalp’s natural oils and leave your hair in need of some deep, intense moisturization.

To give your fine, straight hair the moisturization it needs without weighing it down, we recommend using the Kenra  Platinum Signature Style Prime Shampoo. This shampoo is formulated without added sulfates, parabens, or sodium chloride so that you can get the clean you want without any of the drying effects. In addition, this formula is infused with Velvet Flower, which is perfect for locking in moisture and improving manageability without over-moisturizing.

Conditioner
To keep your hair washing routine consistent, we recommend using the Kenra Platinum Signature Style Prime Conditioner as well. This conditioner is formulated with Purple Orchid to help your hair lock in moisture and smooth out your strands while preparing your hair for styling.

With this light moisturizing formula, you will get the moisture you need without all the heaviness. If you want to keep things extra light, you can even apply your conditioner by focusing on the ends and strands and skipping the scalp. This could also help to give your hair an extra lift.

Styling Products
If you have fine hair and use any heat styling tools, then Kenra Platinum Blow Dry Mist will be your new best friend in battling dryness due to heat styling. Whenever you expose your hair to heat, you can potentially damage your hair. You may not even realize the damage at first, but you may begin to notice excessive dryness and breakage over time. That’s where heat protection spray comes in. Simply spray a bit of thermal protectant spray all over your hair before you hit it with the heat. This will keep your hair from becoming dry in the first place.

Hydration for Curly Hair or Bleached Hair

If your hair is super curly or has been bleached for some time, then you need all the moisture you can get. With intensive moisturization, we are not as concerned with weighing the hair down. Your hair will benefit from really packing the moisture in.

Shampoo
If you have curly or bleached hair, then you need to take a hands-on approach to moisturization. You should try to wash your hair as infrequently as possible. When you do wash your hair, we recommend our salon-quality Moisturizing Shampoo.

This shampoo works great on all hair types but is especially effective in hydrating curly or bleached hair. Its advanced pH balancing system will help your scalp to lock in and hold onto moisture. With this shampoo, you will get the clean feeling you are looking for while still hydrating your hair for soft and shiny results.

Conditioner
Complete your hair washing duo with our premium Moisturizing Conditioner. It will help keep your hair care routine consistent and hydrating. However, if you feel like you may benefit from a deeper moisturization, then you should also incorporate our Nourishing Masque.

This masque is an intensive treatment that will penetrate deep into your hair follicles to repair dry, damaged hair. It even works to reconstruct the damaged follicles leaving you with soft, smooth, manageable hair.

You can use the Nourishing Masque as your daily conditioner by simply using it in place of your conditioner, or you can use it as an intense conditioning treatment. To use it as an intensive treatment, shampoo your hair and rinse, then apply the Nourishing Masque all over and leave it for five to 10 minutes.

Next, use a wide-tooth comb to evenly distribute the product through your hair, and then apply heat with your blow dryer. Finally, rinse out the treatment for hair that is truly quenched.

Styling Products
For a burst of moisture mid-day, we suggest you keep a bottle of Dry Oil Control Spray 14 on hand. This dry oil spray will give your hair the touch of moisture it needs with a light to medium hold to tame frizz and flyaways. It is humidity-resistant for 24 hours so that you can party on while keeping your hair shiny and hydrated.

Preventing Dryness for All Hair Types

One of the best ways you can deal with dryness is by preventing it from happening in the first place; but alas, there is no way to completely eliminate all drying elements. However, there are still several preventative measures that are totally within your power to control.

For all hair types, it is best to minimize the frequency of shampoo use. This is easy to do with the help of our Dry Shampoo. Simply spray some dry shampoo at your roots section by section and then use your fingers to work it through your hair. This effortless beauty hack will allow you to freshen up without a full shampoo and condition.

When you do shampoo (and condition), you may want to keep those tresses quenched with a leave-in conditioner to support you throughout the day. Kenra Daily Provision Spray is a lightweight leave-in for all hair types that nourishes, resists humidity, and also provides thermal protection, so why wouldn’t you want this hair hero in your arsenal? Simply spray into damp hair and blow-dry in, and feel free to mist on your hair as needed for a moisturizing refresh.

Another way to prevent dryness is by using heat tools sparingly. Heat causes dryness, so whenever you can, let your hair air dry.

Conclusion

Hair dryness happens to all of us, and it’s no surprise considering how easy it is to dry out your hair. All you need to do to take your hair from dull and dry to shiny and hydrated is reconsider your shampoo and conditioner routine while being mindful of your styling choices, products, and frequency of use. Once you switch over to an appropriate shampoo and conditioner for your hair type, you will be well on your way to gorgeous, hydrated hair.

Take preventative measures to protect your hair, like minimizing the frequency of your wash cycle and avoiding heat tools whenever possible. You will surely see hydrating results in no time. When your hair care routine changes, your hair changes. With the right products, you can be in control of your hair once and for all. Gorgeous moisturized hair is right around the corner.

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